With Engagement Campaigns ayeT-Studios created a brand new ad format. Users get rewarded for continuously engaging with your app – this makes the Engagement Time and not the install what you are paying for.
No third-party tracking system is needed due to our proprietary tracking technology. This campaign type significantly increases engagement since users are not getting rewarded for the install as such but for actually using your app over time – Rewarded Engagement Time.
The maximum bid determines how long a user will be rewarded for engaging with your app. If a user doesn’t deplete the engagement budget within 30 days, any remaining budget will be refunded to your campaign.