ASO (App Store Optimization)

ASO stands for App Store Optimization, hence the optimization of the appearance of an app in the app store, for example the Google Play Store or the Apple App Store.

Many companies underestimate the effect of a visually appealing app store appearance. Nevertheless, users are more likely to download your app, if they see a nice app icon or read an accurate description. Things you can optimize are:

• App name
  Find a catchy and short name with some of the keywords included.
• Icon
  Create a unique and clear icon that stays in the user’s mind.
• Keywords
  Use keywords that are relevant and create traffic on your app store page. If you want to find better keywords you can always use synonyms, read your competitors app descriptions and use similar keywords, or even use keywords that your users use in their app reviews. That way, you are using your user’s language. Also, a keyword tool will help you find the right keywords for your app.
• Description
  Write a detailed description of all the features of your app. Make sure you use some of your keywords. But be careful: You don’t want your description to appear as spam. Hence, you should only include your keywords up to 4 or 5 times.
• Screenshots
  Make sure to include pretty screenshots of your app. The users want to get an overview of all its features. The best screenshots emphasize the app’s sales argument.

Overall, with these steps you can improve your app’s ranking and, in turn, visibility by far. Thus, users are more likely to find your app while searching the app store – which is a great advantage for you.

If you want to get more information and a detailed guide for your App Store Optimization, you can read our article here.